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Ravi Santhanam, Chief Marketing Officer (CMO), HDFC Bank, has been recognized in the Forbes list of The World’s Most Influential CMOs. In his current role, he is responsible for analytics, brand & communication, and digitizing the entire customer experience.
Ranked at Number 39, he is the only CMO of an Indian company to be featured in the illustrious list that includes marketing heads of Apple, BMW, Lego, Adobe, Microsoft, P&G, among others.
“Santhanam is a marketing leader who prioritizes personalized and relevant customer experience and believes that machine learning and data science are critical tools for marketers he expressed so in a recent blog. And he led the Indian bank’s response to the coronavirus outbreak, launching the #HDFCBankSafetyGrid campaign to help people keep a safe distance in public. He also led the creation of the inspirational “Hum Haar Nahi Maanenge” music video about overcoming adversity, featuring Indian musical talent,” wrote Forbes in its editorial.
“I am humbled to be a part of Forbes’ list of influential CMOs. This recognition is a reflection of how the bank came together during an unprecedented situation to launch several unique initiatives. When the lockdown was declared we were determined to play our part, as a socially responsible corporate citizen, in ensuring the health and safety of our fellow citizens. We launched #HDFCBankSafetyGrid campaign when social distancing was the need of the hour to fight Covid-19,” said Santhanam.
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