APPLE BIG MOVE TO REMOVE CHARGER FROM IPHONE 12: TRENDSETTER OR SET BACK??

Apple launched its latest iPhone series on 13th October 2020 although the iPhone does not have a charging adapter. On Tuesday, tech-giant Apple introduced four iPhones to its family that is iPhone 12, iPhone 12 Mini, iPhone 12 Pro, and iPhone 12 Pro Max.

Launched in the 'Hi, Speed' virtual launch presentation, all the iPhone 12 models are powered by Apple’s A14 Bionic chip and come with Apple’s Super Retina XDR Display. Additionally, the new iPhones get the MagSafe option that magnetically attaches to the back of the phone to charge the phone wirelessly.

But something is missing in the new-thin boxes of iPhone 12 and iPhone 12 Mini. There's neither a power adapter nor EarPods included in both the iPhones. Apple says that making this change allows the iPhone 12 series boxes to be significantly smaller and that means 70% more boxes can be shipped in the same space as compared with previous year’s iPhone boxes.

Also, these changes will cut over 2 million metric tons of carbon emissions annually. There are reasons why removing the chargers from new smartphone boxes does make a lot of sense. But this move comes with ample opportunities for other brands to take a dig.

Apple has always been a Trendsetter. Love it or hate it, but the iPhone had a huge impact on the smartphone industry. Smartphones existed a long before Apple introduced its first iPhone in 2007. However, just within a few months, the entire industry fumbled to follow the Cupertino based company's vision.

So, what do you think this move of Apple is going to be a Trendsetter for other companies or the criticism faced by Apple today is going to continue and become a major setback for the company???